Vancouver Clinic Chain

Driving Growth for a Multidisciplinary Clinic During COVID-19

In 2020, during the height of the COVID-19 pandemic, a newly opened multidisciplinary clinic in Vancouver faced the challenge of attracting patients and establishing itself in a highly uncertain time. With no clients and a small team of just five practitioners, they approached us to develop a marketing strategy that would bring in new business and set them on the path to growth.

The clinic offered services such as massage therapy, chiropractic treatments, active rehab, physio, acupuncture, and pilates. Our goal was to create a focused, data-driven marketing campaign to maximize results with a limited initial budget.

Strategic Approach

Through a discovery session and analysis of appointment data, we identified physiotherapy & massage therapy as the best focus area due to:

• Higher lifetime value (LTV) of patients.
• Strong retention rates.
• Easier rate of conversions due to insurance benefits & coverage.
• Low competition in the advertising space (at the time).
  

We launched a lean paid advertising strategy, targeting key platforms:

1. Google Ads PPC: To capture high-intent searches.

2. Facebook Ads: To build local awareness and engage the community.

3. Instagram Ads: To connect with visually-driven audiences and younger demographics.

This omnichannel approach allowed us to reach the right audiences effectively while working within their modest budget.

Results from one of our campaigns

In their first year, one of the clinic’s highest-performing physiotherapy campaigns produced strong patient customer acquisition results while also demonstrating significant long-term revenue potential. By pairing efficient ad spend with strong patient retention, the campaign not only drove immediate bookings but also helped establish a scalable growth engine for the clinic.

• Generated 857 new leads at a highly efficient $7 CPL
• Converted 25% of leads into new patients, bringing in approximately 214 new patients
• Produced $21,400 in direct revenue from initial patient visits
• Reached an estimated $800 per patient LTV, based on JaneApp metrics such as Average Visits Per Patient and Patient Retention Reports
• Created $171,200 in projected lifetime revenue
• Delivered an estimated 3.6x direct ROAS and 28.5x projected LTV ROAS

These results enabled the clinic to reinvest in its marketing efforts and continue building on this early success.